AGENZ worked with Prolific Sports Lab to develop a new website, create custom packaging for products, and design a new brand suite for product development moving forward. The task at hand was to design a brand which showcased the sleek, innovative approach and patent-pending design of Prolific Sports Lab’s products. The brand deserved a powerful and minimalistic brand overhaul.
The Prolific Sports Lab website needed to lead users to products as soon as possible, making it easy for potential customers to find what they were looking for within seconds. Utilizing bold imagery and effective white space, AGENZ designed a look that was clean, sharp and professional.
The package design focused on an “in the lab” look, with metallic colors and bright orange and yellow type – contrasting the black and grey backgrounds. Prolific Sports Lab wanted customers to feel as if their product was one of a kind, so product details were provided on the packaging to showcase the unique design and manufacturing of each product.
Photoshop and Illustrator were used for the branding and graphics throughout the website, while utilizing WordPress and various plugins alongside custom HTML and CSS to develop the front and back end. Photoshop and Illustrator were also used for the branding and packaging design in order to create bags, flyers, stickers and more for each customer.
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March 11, 2019